| The Association for Strategic Planning is a California based not-for-profit professional association focused on strategic planning and strategic management. ASP believes strategic planning, now more than ever, is critical to organizational survival and growth.
The mission of ASP is to enable people and organizations to succeed through improved strategic thinking, planning, and action. Founded in 1999, with chapters in Los Angeles, Northern California and San Diego, ASP is the only not-for-profit professional association on the West Coast dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations.
ASP provides opportunities to explore cutting-edge strategy principles and practices that enhance organizational success and advance members’ and organizations’ knowledge, capability, capacity for innovation, and professionalism.
ASP serves a growing community of individuals and organizations committed to planning and executing strategy effectively. Our diverse membership reflects a broad range of industries. Our members include:
- Organizational leaders: business and non-profit leaders responsible for strategy design and execution in their organization, from CEO through those leading a division, department, or team that has a critical strategy component;
- Strategy practitioners and consultants: internal and external practitioners/consultants who provide content and process expertise re: setting and implementing strategic direction; and
- Ac ademics: professors, authors and students who create and transfer new knowledge to enhance the effectiveness of strategy and further the profession.
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